1.传感剃须刀广告海报?

GILIETTE SENSOR?

The only razor that senses and adjusts to the individual needs ofyour face.?

Gillette Sensor:the shave personalized to every man.?

It starts with twin blades,individually and independently mounted onhighly responsive springs.So they continuously sense and automatically adjustto the ?individual curves and unique needs of yourface.?

Innovation is everywhere.You can feel it in the textured ridges andthe balance of the Sensor razor.You appreciate it in the easy loading systemand the convenient shaving organizer.?

Even rinsing is innovative,the new blades are 50% narrower than anyothers—allowing water flow freely around and throughthem,for effortless cleaning and rinsing.? All these Sensor technologies combine to giveyour individual face a personalized shave—theclosest,smoothest,safest,most comfortable.?

The best shave a man can get.?

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Gillette

YOU MANAGE A BUSINESS，STOCKS，BONDS，PEOPLE?

AND NOW YOU CAN MANAGE YOUR HAIR

For the first time there’s a remarkablegel that can give your hair any look you want—sleeker,fuller,straighter,curlier,morenatural,even wet—without a drop of alcohol or oil.Itgets your hair into shape in the morning and keep it ?under? control all day.Whatever your management style,Maltplexx is foryou.Get the full facts at the Aramis counter.?

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Aramis

Maltplexx natural hair gel for men

3.香波的报纸广告?

WHY YOUR FAVORITE SHAMPOO WILL WORK?

BETTER IF YOU STOP USING IT FOR 14DAYS

It’s so frustrating!The veryshampoo that has always left your hair so silky and clean,the shampoo youdepend on gradually,then noticeably,stop working.That fresh-air softness youprize so much in clean hair is gone.Your hair feels limp and looks dull.What ishappening?Why the change?“Shampoo build-up”is the reason.?

Each washing,even with fine expensive shampoos ofconditioners,leaves a“residue”,atell-tale problem that has now been measured precisely in laboratory studies.?

Recent tests on 10 quality shampoos show that residue accumulateseach time you shampoo.It’s a fact of hair life.?

To rid your hair of this unwelcome build-up you must switch to ashampoo with superior rinsability—even if it’s just a temporary change,move to shampoo that have the ability torevitalize your hair and leave it thoroughly clean.Choose one that will do thejob greatly.And don’t put it off.Shampoobuild-up is more than unattractive.It can destroy the soft feel of your hair…its manageability…and it can eventuallydamage the hair itself.?

Which shampoo rinses the best?In laboratory tests of 10 qualityshampoos,Neutrogena shampoo was rated No.1,and demonstrated consistentlysuperior rinsability with almost no built-up itself.?

So Neutrogena removes the most build-up in a single washingand,equally important,leaves a negligible trace of residue compared to all theother shampoos tested.? Ifyou feel you need to revitalize your hair,try Neutrogena shampoo for just 14days.Think of it as a refreshing“vacation”…and afterwards your hair will ?again? respond happily to your favorite shampoo.?

Use Neutrogena whenever you need to get your hair really clean.Thenyour favourite shampoo will continue to be your favourite.It is suitable forall hair types and may be used on permed,dyed hair.?

Neutrogena shampoo is available at chemists ad department stores,in100ml tubes and 200ml bottles.Look for it—in the whitebox with the brown band.?

“Test results indicate a single wash with Neutrogena was adequate to ?remove? in excess of 90% of the residue.Evenwith conditioners,which are far more substantive to the hair,a single wash withNeutrogena.,removes 70% of the residue.”?

—Excerpt from N.Skin Care Institute Reports?

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4.便携式小型冰箱宣传册?

Dear Fellow Camper,?

It is a great day to start your vacation.The sun is ablaze,the vanor wagon is humming nicely down the Interstate,and the family is settledcomfortably in ?anticipation?of what lies ahead.Even the dog is amicable.?

Can you guess what happens next?Suddenly there are echoed demandsfor a rest stop and something to eat.The rest stop idea is good,but the“something to eat”shakes you a little—you have visions of hauling out the old billfold and plunking downfifteen bucks or so for snacks at a fast food place.?

BUT NOT IF YOU HAVE LEKTRON KOOL WITH YOU!?

The Lektron Kool is the greatest little portable fridge you’ve ever seen.Pack it with sandwiches,drinks,friedchicken,fruit,whatever,and you’ll have at your fingertipsreally cold food and drink day and night.?

The Lektron Kool is not an ice box.It’s a lightweight but roomy electronic refrigerator that you can pluginto your car or a 110-volt adaptor that we make ?available?,assuring you of fresh edibles for days and nights.The secret is inLektron Kool’s thermoelectric solid-statemodule,which replaces all the bulky piping coils,compressors,and motors youfind in conventional portable refrigerators.?

One enthusiastic owner of Lektron Kool writes:“Last summer our family took a camping trip to Canada.It was one ofthose‘perfect’vacations;everythingwent just as we had planned.But when we got back to Atlanta，all of us agreed that,aside from our new Caprice wagon,the mostindispensable item of equipment we carried was our Lektron Kool.Not only was ita convenient,it saved us a bundle!”?

Now you can own the Lektron Kool for ＄40 or ＄50 less than the regular price.That’s right.Our three models ordinarily priced at ＄139,＄179,and ＄199can now be had for ＄99,＄139,and＄149,but you must hurry because this offer will bewithdrawn by June 15.?

Call us toll-free at 800-622-0391 to place your order,or mail usyour check or credit card number.But if you want more information before youorder,the enclosed postage paid card will bring you a complete catalog of ourLektron Kool models.?

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Yours very sincerely,

 David Hawk

Business Manager

5.推荐地毯?

Dear Sir,?

Great interest was aroused at the recent Arts & Crafts productexhibition in Beijing by the largest carpet manufacturer in China.Numerousenquiries and orders have also come for the beautiful hand-woven carpets.?

The carpets are preferred for the following:?

Appearance?

Elegant designs with different sizes cater for the customer’s needs.?

Prices?

Superb quality with prices much lower than those from other sources.?

Comfort?

Carpets are made from wool and silk,so they are giving the feelingof natural warmth and comfort.?

You will be interested to note that our annual production is 20 000pieces.Recently we have received enquiries from Japan,Germany,Australia andSouth Africa.We are convinced that our carpets will be exported to morecountries in the near future.?   We are glad to enclose our illustrated catalogue,and will send youour best quotation as soon as we hear from you.?

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Sincerely yours,

6.推荐替代品?

Dear Sirs,?

Thank you for your letter dated March 15,2007,ordering 10 000 piecesof Rainbow Raincoat Mode 2.?

We regret that we can no longer supply the said raincoats,which areout of production.In their place we would like to offer our Rainbow RaincoatMode 3.This is our new design,made of light,durable and waterproof material.Thequality of this article is excellent,but the price is 5% lower.The large numberof ?repeat? orders we regularlyreceive from leading distributors is a clear evidence of the widespreadpopularity of Rainbow Raincoat Mode 3.?

Full details of our export prices and terms of business are enclosedwith this letter.?    Ourillustrated catalogues and sales literature are being sent by separate ?cover.??

You can be sure of our immediate attention to your order,which weare looking forward to receiving.?

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Faithfully,

7.推荐新产品?

Dear Sirs,?

You may be interested to know something about the new productsdeveloped by our technicians.This kind of new products sells very well at ourmarket.?

Because of its successful sales in our country,we think there willbe a potential market abroad.So we are sending you some samples by separateposts and would welcome your advice as to whether,in your opinion,there will bea ready market in your district.?  If you think you can find a good market forthe new products we can supply you on the most favorable terms in order thatyou can promote our new products to the potential customers.?

We are awaiting your early reply.?

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Yours faithfully,

8.一般性推销?

Dear Sirs,?

We are sending you with pleasure by fax a copy of our latestcatalogue of our“Spring Flower”VacuumCleaner,from which you will understand why it is difficult for us to meet theneeds of markets.The high quality of our products is well known and universallyacknowledged and we are confident that they will be welcomed in your market.?  In order to popularize thesecleaners,all the catalogue prices are subject to a special discount of 20%during this month only.We are offering you good products on generous terms andwish to have your early orders.?

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Yours faithfully,

9.描述产品?

To:Allan Jackson,Workshop Manager?

From:Jack Nelson,Model Shop Manager?

Subject:Prototype of ORIENT Cutting Tool?

We have delivered the prototype of a new cutting tool for yourinspection.The tool,designated as ORIENT,has been developed by the SecondGroup.?

The tool is composed of four parts cast from low-carbon steel andfinely machined.The cutting edges on one side of each of the two long piecesfeature a bonded tungsten alloy ground to a high degree of sharpness.?

A strong machine screw holds the two long pieces together.A tensionplate of spring steel between them keeps constant pressure on the cutting edgesas they are opened and closed by thumb finger action.?

When using the tool,place the thumb in the smaller hole and the indexand middle fingers in the larger one.By applying pressure with the thumb andfingers,you can easily open and close the cutting edges.?

In a word,it is an ideal tool with few weaknesses.So we recommend itto you.?

10.写给不经常联系的客户?

Dear Sir,?

We haven’t received any enquiry fromyou over the past twelve months.Up till then we counted you among our steadiestcustomers.We were confident that we were serving you with quality products andefficiency.Every year,your order came in and was filled satisfactorily.?

When your order ceased,we thought it might be a delay in yourordering cycle.Now we wonder whether some failure on our part has caused you toseek supply elsewhere.We can assure you of our improved fulfillment procedureand our larger warehouse.We can provide a greater variety of products andquicker response than a year ago.?

We treasure your business.We are anxious to know what we can do toresume business relations with you.Your reply shall meet with our immediateattention.?

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Faithfully,

11.推销教育课程?

CAMERON CAREER INSTITUTE?

766 HIGHLAND AVENUE?

ORLANDO,FLORIDA 32802

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              WOULDN’T YOU LIKE TO OWN YOUR OWN BUSINESS??

If you’re looking for the chance tobe your own boss…or earn extra income in your sparetime…or a way to achieve independence when you retire…SMALL-ENGINE REPAIR could be the answer.?

CCI can quickly train you—in your spare time at home—to service andrepair mowers,tillers chain saws,outboards,gardenctors,mopeds,motorcycles,snowmobiles,and dozens of other types of small-engineequipment.It’s a great way to get yourown  business,full or part-time,with aminimum investment.And it’s a field with growingopportunities for qualified people.?

CCI’s Small-Engine Coursecontains forty-five lessons,each easy to read and understand.Every lesson isshort and fully illustrated with step-by-step diagrams and photographs.It’s“hands-on”training-youactually build a 31/2 -horsepower four-cycle engine.You also performexperiments that show you how every part of an engine works.And we supply youwith professional tools—a complete set ofwrenches,electrical system tools,inductive tachometer,engine overhaultools,voltmeter,and others.Everything you need!?

Our big catalog tells you all you need to know.It describes thecontent of each lesson(and there are sample pages of the actual studymaterials),and contains illustrations and descriptions of the equipment youwill use.The instructor you will be assigned to has been a professsionalsmall-engine mechanic.He will be your“partner”in your studies.?

Just fill in and mail the enclosed postcard for your free catalogtoday.It needs no postage.?

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Sincerely,

Director of studies

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P.S.:No sales representative will call you!?

12.推销会议场所?

Dear Mr.Edwards:?

“Thank you for helping us put onthe best conference we’ve ever had.Your superbfacilities,service,know-how,and helpful attitude all add up to one word:Professionalism.”?    Pardon me for crowing just a bit,but the statement above wasreceived a few days ago from the vice president of one of the country’s largest manufacturing companies.And it’s typical of many we get from top executives who chose WhisperingPines in Myrtle Beach,South Carolina as their host formeetings,conferences,seminars,and get-togethers.?

At Whispering Pines we know how to help you make your meetingsreally successful.It’s what we were designed todo,what we’re in business for,the reason we like to think we’re the ideal convention headquarters.Whispering Pines is not justanother magnificent resort center that offers everything and meeting goerscould ask for outstanding cuisine…big name entertainers…elegant nearby shopping malls…allsports,including a championship golf course and tennis courts…and a stunning view of the Atlantic Ocean.We’re all those things,of course,and we are more.?

By“more”,we meanthat we are really professionals when it comes to arranging space for yourspecific needs and providing every service you require to make outstandingmeetings and conferences.At Whispering Pines you’ll find a staff that is dedicated to personal and friendlyhospitality.?

Skeptical?Let me prove what I have said.Please look over theenclosed colorful booklet,which shows our spectacular setting and elegantfacilities.Then,to learn about our professional side,mail the enclosed card foryour free copy of “Organizing,Planning,and Running aMeeting.”?

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Hopefully yours,

13.向老客户推销新产品?

Dear Sirs,?

I enclose an illustrated supplement to our catalogue.It covers thelatest ?designs? which are nowavailable from stock.?

We are most gratified that you have,for several years,included aselection of our products in your mail-order catalogues.The resulting saleshave been very steady.? Webelieve that we will find our new designs most attractive.They should get avery good reception in your market.?

Once you have had time to study the supplement,please let us know ifyou would like to take the matter further.We would be very happy to sendsamples to you for closer inspection.?

For your information,we are planning a range of classical Englishdinner services which should do well in the North American market.?

We will keep you informed on our progress and look forward tohearing from you.?

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Yours faithfully,

 Peter

Export Manager

14.为商贸指南征集广告?

Thank you for your business.?

You are currently represented in our directory.This is the onlydirectory of its kind which reaches all companies in the building andconstruction industry in the UK.Advertising in our directory was a wise move onyour part.We are currently compiling a new edition of the directory,which willbe published in April 2007.The new edition will be expanded to include majormanufacturers of plumbing equipment in the European Community.For propercoverage in the directory,you ought to appear in more than one category.If youdo opt for a multiple listing,you will be able to buy space in additionalcategories at half price.You can be assured that the new edition will be on thedesks of all the major decision makers in the building and hardwaretrades.Please complete the enclosed form and return it with the appropriatefee.?

Thanks again for your business.?

Yours,

本文来自《商务英语书信写作》第二章商务信函范例、第二节促销函

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