《外企白领口语速查速说》帮您总结出了15大高频表达方式，这些表达都是按功能来分类的，也就是说不管是在什么样的情景下，掌握了这些表达您就可以张口就来、想说就说。

市场部门
Markets

市场需求量比较大
in large demand on market

A: Our sales department claims that the stainless steel ones
are in large demand on market.
B: Really? That means we should make adjustment accordingly.
接订单 fill the order
A: Do we have SM57 in stock?
B: Yes,we always try to keep adequate stock.
A: Can we fill this order?
B: No problem.We have enough stock to supply the clients.

查一笔上个月的订单
track down an order of last month.

A: Susan,I wonder if you could track down an order of last month.
It hasnt arrived yet.
B: Certainly.Do you have an order number?

最新款的吸尘器
the latest vacuum cleaner

A: I recommend to you our latest vacuum cleaner this year.
B: Whats the difference?
A: It makes less noise compared with the old ones.
B: And？
A: The design of the appearance is also the fashion development trend
in the future.

贵方觉得我们的产品如何？
How do you like our products?

A: How do you like our products?
B: As a matter of fact,
we shall be obliged if you give us your catalogs,price list,
sales literature and other details of your business together with samples.

试销
trial sale

A: Is this type of vase new？
B: Yes,it is.
This is the most fashionable item for this year.
A: Wed like to order 100 first for a trial sale.
If it is sells well,we will order more.
B: Sorry,according to the regulations of our company,
the minimum order for this item is 200.

大量订购
place a large order

A: If you can place your order within this month,
the present prices are still in effect.
B: I know,but I have to contact our headquarters first.
A: Certainly,and you can report that if you place a large order,
you can enjoy a special discount.

价格上涨
Prices soared/increased.

A: Your prices have soared additional 20% over the last year.
B: The reason is that the price of the raw materials increased.
A: But at present,the price of this commodity is tending downward
on the world market.
B: Well,how about this:
we will lower our price another 5%,
that is our bottom price.

物有所值
High quality deserves high price.

A: Your goods are indeed superior in quality
compared with those of other manufacturers,
but can you cut the price a little bit?
B: Oh, Im sorry.High quality deserves high price.

品质证明书
certificate of quality

A: As long as the quality is good,
it hardly matters if the price is a little bit higher.
B: Dont worry about that.We have a certificate of quality.

商品目录所列的产品规格
specifications shown in the catalogue

A: Weve received the specifications as shown in your catalog.
But the color in the design is not so fashionable in our market.
A: Thats not a serious problem.
We can adjust to your requirements.

销售合同
sales contract

A: This is the sales contract we draft for this deal,
you can have a look first.
B: There seems no article about the terms of payment
and conditions of payment?
A: I just want to discuss with you about this.
Whats your opinion?
B: Opening the Letter of Credit within 30 days
after the shipment will be all right.

分期付款
payment by installment

A: I was wondering if you could by any chance
accept the payment by installment.
B: Whats your specific idea about that?
A: Actually,our idea is that the payment can be separated
into two installments.60% of the total will be paid upon delivery.
And the rest after the final acceptance.
What do you say?
B: I think at least 70% of the total should be paid upon delivery.
A: You can say that again.

销售业绩
sales performance/achievement

A: From this month on,
we will apply the performancerelated pay system.
B: How about last months sales performance?
A: That will be calculated in this months pay.
So you will get a higher salary for your better performance.
B: Well,this kind of reform also can bring more profit to our company.

销售指标
sales quota

A: What is your requirement to agencies?
B: You must fulfill the sales quota of 100 sets per month.
A: If so,how much can we get as the commission?
B: You will get a 10% commission on every machine you sell.

目标客户
target/potential customer

A: How do you define your target customer?
B: We designed a questionnaire to do the research.
A: Whats the consumers response?
B: Almost all the young people have the great interest in our product.

售后服务
aftersale service

A: Your product is nice,
but will the price be on the high side?
B: Our price is absolutely competitive.
You can compare that with the other dealers.
A: Then，how about the aftersale service?
B: Dont worry about that,
our company has sound aftersale service.

调换
replace

A: If there is something wrong with the product after your purchase,
you can get it repalced within 7 days.
We also offer you the aftersale repair service within a year.
A: Will it be repaired free of charge?
B: Yes,but we will charge you after one year.

销售单据
sales receipts/invoice

A: What are the sales documents I need to present to you
when I come to get it repaired?
B: Invoice is a must.
Youd better bring the guarantee certificate together with it as well.

销售技巧
selling skills

A: How do you strengthen the sales personsquality in the training?
B: I always give them lectures on marketing.
A: Whats the specific content of those lectures?
B: Mostly I attract their attention to the selling skills
they must have as a salesperson.

采购商 / 供应商
buyer / supplier

A: I find it more efficient for a buyer
to deal with fewer suppliers rather than more.
B: I dont buy your point.
I think more suppliers mean lower price and higher quality.
A: Its not the case in reality.
Buyers can benefit a lot from the reduction in the number of suppliers.

采购数量与采购时机
order quantities and timing

A: Henry,what do you think matters the most in purchasing?
B: Order quantities and timing.
A: Why are they important?
B: How and when to buy is a big concern in reducing cost.

及时采购
Justintime (JIT) purchasing

A: Justintime purchasing seems to be quite popular now,
isnt it?
B: Yes.You know one goal of modern purchasing
is to maintain supply continuity
with the minimum inventory investment.
A: I think the goal of JIT purchasing is zero inventory.
B: Theoretically speaking,it is.
But in practice,that is rarely achieved.

市场调查
conduct a market research

A: I am thinking of doing a new business.
B: What sort of business will it be?
A: Ive been thinking about opening a supermarket.
B: The business will be good if you choose the right location.
Youd better conduct a market research first.
市场定位 market positioning
A: What is the market positioning for our new products?
B: We focus on the teenagers,
their consuming power is increasing day by day.

销售战略
selling strategy

A: Have you predicted our position?
B: Well be the market leader in the near future.
Our selling strategy is the high quality of our products.

市场会变得更规范。
The market will be standardized.

A: What are the opportunities for the next five years?
B: The market will be standardized.
A: And?
B: The government may announce more positive policies
to promote the international business.

市场营销策划
marketing plan

A: How is the marketing plan for the new product going on?
Dont forget to analyze the basic four aspects.
B: Dont worry;
weve already finished the part about product and promotion.

分销渠道
distribution channels

A: What are the distribution channels you have found for our products?
B: Nowadays,the direct marketing is very popular,
such as the internet,telephone,mail, etc.
A: What are the advantages of direct marketing?
B: The most prominent one is reducing the cost.

中间商
intermediary

A: Do you think we should use the intermediaries
to help us with the sales?
B: Absolutely.They have knowledge of customers and their needs.

定价时所定的战略目标
strategic objectives in pricing

A: What are the strategic objectives in your pricing?
B: Im not sure about it.
The least is survival,
but we are trying to achieve profit maximization as well.

特许经营权
franchise

A: Are you planning to go with one of those big chain supermarkets?
B: Yes,that is probably reliable.
A: But a franchise from those big supermarkets must be very expensive.
B: Yes,I am thinking how to avoid investing a great deal of money.

开设海外分公司
Open an overseas branch company

A: Recently,we are preparing to enlarge our business scale further.
B: You mean？
A: We are discussing opening an overseas branch company in the US.
B: Great,thats a big market for us to make the profit.

我们可以把这里的经验运用在分公司的发展上。
We can apply the experience we have here
to develop the branch company.

A: Do we need to hire all the managers and staff in the US?
B: No,the new company cannot be operated by all local people.
A: So we need to send some managers and engineers
from the headquaters to help them?
B: Yes,thus we can apply the experience we have here
to develop the branch company.

当地的商务文化
local business culture

A: We also need the local managers,
because they know the local business culture.
B: Would you please raise an example?
A: For example,when they negotiate with the American clients,
they know better about the difference.
B: It seems we need help from each other.

调整管理风格
adjust the management style

A: Our management in China is traditional,but in America,
we need to adjust the management style to the local culture.
B: Thats right,
the management approach in American culture emphasizes independence.
A: So we have to adjust to the different management
when we are developing the new market.
B: En,only by doing this
can we get the market share in the local market.

没有涉猎到的市场
an untapped market

A: Its time for us to develop a new market now.
So far,Vietnam is an untapped market for our product.
B: So wed better find an intermediary in Vietnam
to help us begin our business there.

潜在市场
potential markets

A: This year we are going to find more potential markets.
B: That means well sell our products to more places?
A: Yes,but we need to remember
that some countries dont welcome the aggressive sales.
B: Youre right.

犯规
break the rules

A: We have to prepare well before we enter into the new market.
In addition to the culture,
we need to understand their law regulations.
B: Yes,its easy to break the rules
if we are not familiar with them.

开发新市场看重的是市场份额。
emphasize the market share when developing new markets.

A: You must remember we emphasize the market share
when we develop the new market.
B: How about the other benefits?
A: Of course,profit is what we want,
but we need to get the customers first
in the fierce competition.
B: Ill take your advice.

短期规划
shortterm planning

A: Whats the shortterm planning of your company?
B: We are preparing to enter new markets in Europe.
A: How do you define your term?
B: Our planning is within next year.

长期规划
longterm planning

A: The longterm planning of our company
is to compete with the Fortune 500 corporations.
B: When do you plan to enter into Fortune 500?
A: I hope we will be on the list in 2010.

那些都是不可避免的挑战。
Those are all inevitable challenges.

A: Can you imagine the challenges for the next 5 years?
B: Those are all inevitable challenges.
A: Can you list some?
B: Like the increasing price of raw materials,
fierce competition and over capacity of the industry.
 

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