The consumer isn\'t a moron; she is your wife. You insult her in-telligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. (Davik Ogilvy, American advertisement manager)
消费者不是傻瓜；她是你的妻子。如果你认为仅凭 句口号，几个干巴巴的形容词就能诱使她掏腰包购买任何东西的话，那么你就亵渎了她的智慧。(美国广告经营者 奥格尔维 D)

There is no resting place for an enterprise in a competitive economy. (Alfred P.Sloan. American businessman)
在竞争的经济中，没有企业休息的地方。(美国实业家 斯隆 A D)

When you are skinning your customers , you should leave some skin on to grow so that you can skin them again. (NikitaKhrushchev, Statsman of the former Soviet Union)
如果你要剥客户的皮，你应当给他们留点皮，别剥光，让它长新皮，这样你下次还可以继续剥他们的皮。(前苏联政治家 赫鲁晓夫 N)

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